Express Computer
Home  »  News  »  Facebook, NYT join hands for AR-driven journalism

Facebook, NYT join hands for AR-driven journalism

0 53
Read Article

Facebook has teamed up with The New York Times to co-develop augmented reality (AR) filters and effects on Instagram that will help users access and contextualise journalism at the media outlet.

According to a report in Axios, the leading US media organisation has built a dedicated “AR Lab” team within its research and development unit of more than a dozen employees.

“Facebook will be providing financial and technical support for the project, but it will not have any influence on the editorial side. The Times will have full control over the design and content of the effects,” the report said on Wednesday, quoting NYT executives.

At its ‘Facebook Connect’ virtual conference, the social network said more than 600 million people use Spark AR across Facebook and Instagram every month.

The Spark AR Studio is a Facebook platform for developers.

“More than 400,000 creators from over 190 countries have published Spark AR effects for Facebook and Instagram. Together, they’ve published over 1.2 million AR effects to date,” Facebook said in a statement.

In just the last three months, more than 150 effect owners have hit over 1 billion views and uses.

“Beginning next year, we’ll open up Portal and Messenger to Spark AR creator publishing, giving more people fun new ways to connect,” Facebook said.

–IANS


If you have an interesting article / experience / case study to share, please get in touch with us at [email protected]

Advertisement

Get real time updates directly on you device, subscribe now.

Subscribe to our newsletter
Sign up here to get the latest news, updates delivered directly to your inbox.
You can unsubscribe at any time

Leave A Reply

Your email address will not be published.

Virtual Conference

Leading the future for the connected world

The ability to adapt to new technologies while supporting critical systems requires a smart network infrastructure.
REGISTER NOW
close-link
Know how to deliver a seamless customer experience from cable to cloud.
Register for Free
close-image