FUJIFILM India has announced the launch of its latest high-end hybrid instant camera, the “instax WIDE Evo™”, at an exclusive event graced by youth sensation and FUJIFILM India instax™ brand ambassador, Kartik Aaryan.
Building on the global success of the “instax mini Evo™”, the “WIDE Evo” is designed for double-card-sized WIDE format film, offering users the ability to preview shots via an LCD monitor before printing their selected images. Additionally, the camera functions as a smartphone printer, expanding its usability.
The “WIDE Evo” features an extensive suite of creative tools, including ten lens effects such as Magenta and Monochrome, and ten film effects like Light Leak and Colour Gradient. These effects can be freely combined, enabling 100 unique shooting effects. Notably, the camera introduces the “Degree Control” function – a first in the instax™ series – allowing users to fine-tune light intensity and colour gradation across 100 levels, offering unparalleled creative flexibility.
Further enhancing the WIDE format experience, the “Film Style” function frames images for a more distinctive look, while the “Wide Angle Mode” enables dynamic shots with an extended field of view. The combination of 100 Shooting Effects, Degree Control, Film Style, and Wide Angle Mode unlocks over 100,000 creative possibilities, ensuring every shot becomes a masterpiece.
Premium Design & Classic Analogue Experience
The “WIDE Evo” showcases an elegant black and metallic design, marrying modern aesthetics with analogue-style operation. Users can interact with tactile dials to select effects and manually rotate the “Print Crank” to print their images, recreating the joy of traditional photography with modern technology.
Statements from FUJIFILM India and Kartik Aaryan
Expressing his enthusiasm, Kartik Aaryan remarked:
“The instax WIDE Evo™ is a perfect fusion of nostalgia and innovation. Its vintage charm, coupled with advanced technology, makes it an exciting companion for capturing life’s most memorable moments. The ability to experiment with 100 Shooting Effects and the Wide Angle Mode ensures every frame is truly special. I can’t wait to see how this camera inspires everyone to explore their creativity.”
Mr. Koji Wada, Managing Director, FUJIFILM India, commented:
“At FUJIFILM India, we are dedicated to innovation that aligns with our mission of ‘Giving Our World More Smiles.’ By combining diverse ideas and cutting-edge technology, we create products that bring joy and creativity to users. The instax WIDE Evo™ exemplifies this commitment, seamlessly blending advanced features with timeless design, allowing users to make every shot a masterpiece.”
Mr. Arun Babu, Associate Director & Head of Digital Camera, Instax & Optical Devices Business, FUJIFILM India, added:
“With the WIDE Evo™, we are expanding the world of instant photography by introducing a host of creative possibilities. From 100 Shooting Effects and Degree Control to Film Styles and Wide Angle Mode, the camera offers an unmatched experience. Our tagline, ‘Make Every Shot a Masterpiece,’ reflects our vision of empowering users to craft stunning images with limitless artistic potential. We are actively promoting this through digital platforms, social media, and retail engagements to connect with photography enthusiasts.”
Launch of WIDE Format Film “BRUSHED METALLICS”
Coinciding with the launch of the “WIDE Evo”, FUJIFILM is introducing the new WIDE format film “BRUSHED METALLICS”, featuring distinctive gradients and a metallic-textured finish, adding further creative versatility to the instax™ range.
Innovative App Integration & Social Media Connectivity
The dedicated mobile app (available for iOS and Android) enhances the WIDE Evo™ experience through features such as:
- “Discover Feed” – Users can explore instax™ prints shared globally on social media, complete with effect combinations used.
- Bluetooth Integration – Enables seamless application of favourite effects from the “Discover Feed” to the WIDE Evo™.
- Direct Print Function – Allows smartphone images to be printed instantly via the WIDE Evo™.
- Customisable Frames & Sharing – Users can edit and personalise instax™ prints before sharing them online.
Product Availability & Key Specifications
| Product Name | Release Date (India) | Price |
|---|---|---|
| instax WIDE Evo™ | 4th February 2025 | Open |
| instax™ WIDE format film “BRUSHED METALLICS” | – | – |
Promotional Strategy
FUJIFILM India is executing a comprehensive promotional campaign to showcase the creative capabilities of the “WIDE Evo™”, incorporating digital marketing, social media engagement, and in-store activations. The tagline “Make Every Shot a Masterpiece” underscores the camera’s limitless creative potential, resonating with photography enthusiasts and professionals alike.
With the instax WIDE Evo™, FUJIFILM India reaffirms its commitment to pushing the boundaries of instant photography, blending innovation with artistry to offer an unparalleled imaging experience.