Beyond AI and Technology, Consumer Adoption Will Define the Next Phase of Digital Transformation: Vrijesh Nagathan, Chief Information & Digital Technology Officer, Marico
In an exclusive interaction with Express Computer, Vrijesh Nagathan, Chief Information & Digital Technology Officer, Marico, shares how the organisation is moving from AI experimentation to meaningful enterprise impact, with responsible AI adoption, strong data foundations and an AI-ready workforce emerging as key priorities. He highlights the need to enable employees to use AI safely and effectively—not just to get work done faster, but to improve outcomes and unlock new possibilities.
Looking ahead, Nagathan says the next wave of digital transformation is shaped by consumer adoption and participation, with emerging technologies such as wearables expected to influence how brands engage with consumers. He emphasises that technology alone cannot drive transformation; the convergence of AI, data, people and consumer behaviour defines the next phase of digital growth.
Watch the full insightful interview:
