Mars partners with Genpact to tap Hyderabad talent through new GCC, eyes 1,000-member workforce
Mars, Incorporated has inaugurated a Global Capability Centre (GCC) in Hyderabad in collaboration with Genpact, tapping into the city’s technology ecosystem and skilled talent pool to strengthen its global digital, data, and artificial intelligence (AI) capabilities.
Spread across approximately 60,000 square feet, the centre will initially operate with more than 400 Genpact colleagues, with plans to scale up and transition to a workforce of 1,000 Mars Associates in the future.
The partnership builds on the companies’ existing relationship, established in 2018. The GCC will bring together Mars enterprise priorities and Genpact’s process intelligence and domain expertise to support operations across global markets.
The centre will also focus on Genpact’s Agentic Operations model, which combines AI-assisted systems with human expertise and oversight to improve operational speed, consistency and visibility.
Commenting on the inauguration, Claus Aagaard, Chief Financial Officer, Mars, Incorporated, said, “India is an important market for Mars and has been part of our growth story for decades.”
He said the investment reflects the company’s confidence in the talent the Indian market has to offer and added that the centre would strengthen Mars’ global network and advance its digital capabilities.
Hyderabad’s technology ecosystem and skilled workforce have helped establish the city as a destination for global capability centres.
D Sridhar Babu, IT and Industries Minister, Telangana, said, “The new Global Capability Centre is another step in Mars journey in India, connecting its established business here with the technology capabilities and talent needed to support its global operations. We welcome Mars continued engagement with Telangana and look forward to the centre creating opportunities for specialised talent and contributing to the state’s technology ecosystem.
Tarun Chopra, Unit Leader, Consumer Goods, Genpact, said, “Almost a decade of running operations with Mars has given us deep process intelligence about how its business works. At the GCC, we will put that to work through Agentic-enabled Operations, designing AI-assisted systems within a governance framework tailored to Mars to deliver measurable business outcomes, with human expertise and oversight at the core.”