Express Computer
Home  »  Artificial Intelligence AI  »  Some users trust Alexa less after getting more privacy controls

Some users trust Alexa less after getting more privacy controls

0 227

Far from increasing trust in smart assistants, giving the option to adjust settings for privacy or content delivery, or both, may do just the opposite for some users, says a study.

The researchers found that for power users — individuals whose skills and expertise are more advanced than others — trust in Amazon Alexa went down when they were given the opportunity to make privacy setting adjustments.

“That’s kind of counterintuitive,” said S. Shyam Sundar, Professor at Pennsylvania State University in the US.

“The mere presence of privacy settings seems to trigger thoughts of potential privacy problems among those who are aware of such loopholes in communication technologies,” he said.

“Once you give power users these options and they realise (that privacy settings are) actually controllable, they tend to panic and see the between-the-lines message rather than see customisation for what it is, which is really a benevolent effort to provide more user control,” he added.

Another major finding showed that users who were sensitive about their privacy found content less credible when given the option to customise their privacy settings.

However, trust in the content increased when these users were also given the opportunity to customise that content.

In the first part of the study, half of the users were randomly given the opportunity to customize their privacy settings — such as deleting their voice recordings — while the others were not.

Then, another random half of the sample was able to customise their content– such as adjusting speed or content length, or selecting the source of information — while the other half was not afforded the opportunity.

The findings were published in the proceedings of 2020 ACM Conference on Human Factors and Computing Systems (CHI) which was cancelled due to the coronavirus pandemic.

Get real time updates directly on you device, subscribe now.

Leave A Reply

Your email address will not be published.

LIVE Webinar

Digitize your HR practice with extensions to success factors

Join us for a virtual meeting on how organizations can use these extensions to not just provide a better experience to its’ employees, but also to significantly improve the efficiency of the HR processes
REGISTER NOW 

Stay updated with News, Trending Stories & Conferences with Express Computer
Follow us on Linkedin
India's Leading e-Governance Summit is here!!! Attend and Know more.
Register Now!
close-image
Attend Webinar & Enhance Your Organisation's Digital Experience.
Register Now
close-image
Enable A Truly Seamless & Secure Workplace.
Register Now
close-image
Attend Inida's Largest BFSI Technology Conclave!
Register Now
close-image
Know how to protect your company in digital era.
Register Now
close-image
Protect Your Critical Assets From Well-Organized Hackers
Register Now
close-image
Find Solutions to Maintain Productivity
Register Now
close-image
Live Webinar : Improve customer experience with Voice Bots
Register Now
close-image
Live Event: Technology Day- Kerala, E- Governance Champions Awards
Register Now
close-image
Virtual Conference : Learn to Automate complex Business Processes
Register Now
close-image