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Back to Business – Building the road to recovery | 22nd July 2020

July 22| 3:30 pm - 6:30 pm

Back to Business: Building the road to recovery

As enterprises prepare to bounce back to resuming business in the post COVID-19 world, digital experiences would become quintessential for customer acquisition, customer services and customer retention. Despite challenges, now is the time to act, and the only option is to accelerate the pace of digital transformation. Customer behavior will change significantly as the world opens up for a new era of contactless commerce. Successful companies need to closely monitor insights from analytics, and take a note of what customer behavior is telling them. This can help in creating more meaningful experiences and adapt strategy and messaging to provide a better customer experience.

For CIOs, CMOs, CDOs or COOs, the current situation is an opportunity to re-invent and recast your organization in a new mould. With this context in mind, the Indian Express group and Adobe have conceptualized a unique digital conference that will offer perspectives and best practices on helping businesses get back to normalcy and deliver unprecedented digital experiences in the post COVID era.

Some of the key discussions will offer insights on:

  • Unlocking the future of digital experiences
  • Unleashing the power of empathetic communications and rich content
  • Uncluttering your data and best practices on converting that into customer centric insights

As a special treat, we are delighted to share, that present at “Back To Business” would be Badminton Ace & Olympian PV Sindhu who will share just why nothing is impossible if you have the winner’s mindset & Famed Lyricist & Adman Prasoon Joshi who will speak on the Future of Marketing.

If you have an interesting article / experience / case study to share, please get in touch with us at [email protected]




July 22
3:30 pm - 6:30 pm
Event Category:


EC – Adobe


Live Virtual Conference