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Decoding the 100 Cr Medlife Growth Journey | 12th February 2020
February 12, 2020| 11:30 am - 12:30 pm
Decoding the 100 Cr Medlife Growth Journey With Meera Iyer
“We learn by standing on the shoulders of giants” A success story gives us inspiration to do the right thing, avoid pitfalls and gives us a guide to follow. This is why we are excited to bring to you “Decoding the 100 Cr Medlife Growth Journey”.
This is a live webcast that will give you a look into the incredible success, of Medlife with Meera Iyer, their Chief Marketing Officer. She leads the marketing efforts and has been instrumental in the meteoric rise of the company to become India’s largest online healthcare technology solution. She will discuss the various processes that were introduced to propel this growth, the campaigns and some strategic numbers that will give you a clear idea of just how quickly they scaled.
Date & Time: 12th February 2020, 11:30 AM IST
YOU’LL LEARN:
⦿ Meera will explain the growth trajectory of Medlife.com, were they started and where they are now.
⦿ How teams were built, the cross-functional processes that helped and roles that we added or removed.
⦿ The tech stacks that assisted in this growth story.
⦿ Growth tactics- What worked, what didn’t and the lessons learnt.
⦿ How the culture of growth was introduced and sustained with the company.
⦿ How brand marketing and performance marketing aligned to work together.
