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Customer experience is key in consumer electronics

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By Prakash Gurumoorthy, General Manager, EMEA & APAC, VTEX

In the world of consumer electronics, providing a superior customer experience is crucial to stand out in the market. The pandemic has accelerated the demand for electronic gadgets, creating a big opportunity for companies to add more fancy functionalities and make their products vital to our existence. To achieve this, brands need to understand what customers want and what they want to experience.

Here are five ways that consumer electronics brands can improve customer experience and boost their e-commerce operations:

Establish a strong social media presence: Consumers read reviews of products and devices before making a purchase. Therefore, brands should ensure they have a comprehensive product page with product descriptions, reviews, comments, and other strategies. Conversion rates for high-value items increase nearly four times by displaying reviews. Hence, the more information, the better.

Become an information hub: Companies should go beyond offering information on the product they are selling. They can leverage their expertise to provide early information on new releases, what innovations are happening in the world of technology, and partner with other technology blogs and news portals. This builds customer loyalty, makes the brand more trustworthy, and influences buying decisions.

Offer live shopping experiences: Live shopping is a trend that has been changing the way brands deal with online sales. Companies can showcase their products real-time on a live streaming platform, and customers can not only ‘like’ the products but also buy them. Live shopping experiences on a website can increase traffic, achieve greater consumer engagement, and offer a better shopping experience.

Utilize virtual realities: Augmented reality and virtual reality are increasingly used to let customers get an idea of how something would look and feel before they buy it. This enables customers to make instant purchase decisions by visualizing a product in their office spaces, gaming areas, or any other location.

Offer product comparisons: Consumer electronics brands should go beyond offering comparisons of their products based on features and specifications. They should show consumers how the differences will affect them during usage or how they can productively use items with lower specifications compared to a high-end model. Product comparisons with their advantages and disadvantages can make it easier for consumers to make up their minds on which product to purchase.

In conclusion, by implementing these five strategies, consumer electronics brands can provide a superior customer experience and stand out in the market. This will not only increase sales but also build customer loyalty and trust, resulting in a better bottom line for the brand.

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