By Joy Parekh, Senior VP and Head of Product, Imarticus Learning
Data and analytics primarily drive today’s world. With the rapidly increasing competition in the market, it has become important for companies to adopt data and analytics in their business. They have emerged as the roadmap companies must follow to survive in the increasingly competitive market. Estimates suggest that more than 75% of CEOs believe that operational and decisional automation is likely to continue. Therefore, to succeed, professionals must avail of opportunities to upskill and reskill by enrolling in analytics courses. This is especially relevant considering the recent mass layoffs in the tech industry, pointing towards the need for executives to be future-ready and make themselves indispensable to the company. That said, here are some ways in which those in the field can grab high-paying jobs and advance their careers.
Choose the right course
The first step towards career building through upskilling is choosing the right program. You can do this based on researching the existing gaps in the industry. For example, marketing professionals are in increased demand due to the need for brands to enhance visibility and secure better sales. Expertise in digital marketing is especially a sought-after skill, and this includes strategies like funnel marketing and designing campaigns for meta platforms. There are various courses available in the industry, especially for fresh graduates offering them job guarantees and also the flexibility to choose between weekday and weekend batches.
Similarly, proficiency in AI and ML tools is highly emphasised while hiring. These tools help analyze data and generate actionable insights about market trends. These are also crucial in supply chain integration and management, which is an integral part of most organisations today. Therefore, courses in this field are also popular amongst those looking to secure better and higher-paying jobs.
Do not downplay soft skill acquisition
While technical proficiency is highly valued in the job market today, soft skills are equally, if not more, important. And when we say soft skills, they include a combination of interpersonal communication, personality characteristics, clarity of communication, and the ability to manage a crisis effectively. Workplaces today are essentially communal spaces, and a significant part of managerial roles entails effective leadership and mitigating conflicts, making soft skills crucial to an individual’s personal and professional development.
So, anyone who wants to step ahead and assume critical positions like that of chief marketing officer or chief human resource manager must look for courses that are student-focused and include training mechanisms like simulating real-life challenges and learning from the experiences of experts and peers.
Networking is the key to success
One of the most critical components of landing high-paying jobs is to be on the lookout for networking opportunities. This provides the applicants to interact with professionals who have been in the industry for a long time and know its intricacies. Not only is this an incredible learning opportunity, but it also helps employees become aware of vacancies and promotion opportunities in the industry. Therefore, while choosing a course, one must look for an option that provides such prospects.
Look for the correct affiliations
While selecting a course, it is also essential to assess the platform’s or its partners’ credibility and reputation. The popular conception is that pedigree does not matter, but in some cases, it can help get admittance to specific elite circuits. So, it’s best to look for courses that offer the alum status of prestigious universities.
Today’s job market is tough, and securing high-paying jobs can be challenging. However, it is important to bear in mind that with the right mindset and will, one can traverse the journey with ease. Rigorous analysis and research is the key to finding the perfect course, which may be the stepping stone or determining factor in professional success. It is thus essential to be open-minded and view professional development as multidimensional and entailing comprehensive education and training.