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YES BANK launches ‘Yuva Pay’, a unique digital wallet for smart phone and feature phone users

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YES BANK announced the launch of ‘Yuva Pay’, a unique digital wallet in partnership with UDMA Technologies to enable contactless payments. This collaboration is in line with YES BANK’s fast-track innovation efforts of enabling communities to experience the convenience of digital banking services – as the nation slowly begins to unlock after the COVID-19 lockdown. This innovation is a digital wallet issued under minimum KYC regulations, combined with bill payments via Bharat Bill Pay and Unified Payments Interface (UPI).

Through the app, utility bills like municipal, house, water tax, electricity, LPG, DTH, Mobile bill, license fees, Windmill & Solar park fees, building sanction fees and billboard taxes can be paid along with insurance renewal, fastag recharge, EMI payment, school fees and use at retail outlets. The first live program of the solution will be implemented by State Rural Development & Panchayat Raj Department, Karnataka and the first phase will cover 158 gram panchayats with 238 villages. Subsequently, this program will be rolled out to 6200 gram panchayats covering 12 million households across 29,000 villages in the second phase.

Speaking on the launch, Anita Pai, Chief Operating Officer, YES BANK, said, “This unique endeavour is yet another step taken by YES BANK towards achieving the Government’s vision of Digital India by converting all paper transactions into paperless digital transactions. The program also aims to make the low income groups transition to digital and contactless transactions by enabling wider access to secure electronic payment services.”

Prashanth Naik, CEO, UDMA Technologies, said “We envisage a long lasting business relationship. YES BANK is one of India’s leading digital payments facilitator and we intend to replicate this solution across the country, specifically in the rural segment where internet connections maybe an issue and feature phone is prevalent. Together, we now offer India’s strongest offline wallet solution that not only brings the world’s best payments experience to Indian Citizens, but is an important step towards eventually having cashless transformation in India.”


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