Omnichannel strategy, personalisation, analytics highlight Titan’s digital transformation journey
In an exclusive video interview with Express Computer, Krishnan Venkateswaran, Chief Digital & Information Officer, Titan Company Ltd. speaks about the three pillars of the company’s digital transformation journey, and how Titan has embraced digitisation to become an omnichannel platform and expanded its product line beyond the watches. Venkateswaran also shares how Titan has brought in agility and increased process efficiency.
He reveals how Titan is working with AR/VR technology in various areas and highlights the company’s digital strategy in pre-Covid and post Covid times.
Watch the full interaction here:
