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‘It’s important to not get blind-sided by seeing challenges as roadblocks’, Says This Womanpreneur!

As per the Sixth Economic Census, women constitute around 14 percent of the total entrepreneurial force in India. With a lot of initiatives happening across India that are intended to help women, it seems that not many are actually coming forward. How do we deal with such disparities? Also, it's time to break the stereotype, and celebrate women successes. Here's one below!

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Women entrepreneurs in India, have been on a performing spree for quite sometime. Though on the global map, the numbers aren’t striking enough, however, Indian women entrepreneurs are getting there slowly. One such among the clan is Srishti Baweja, Director E2E Networks. 

In an email conversation with Express Computer’s Gairika Mitra, Srishti talks at length about her voyage. Edited excerpts:

E2E Networks is categorised as one of the leading cloud computing solution providers in India. How would call yourself different from existing big players in the market?

Via E2E Cloud, we are on a relentless endeavor to deliver cloud services with the Industry’s best price-performance ratio. At the same time, we keep our cloud platform as simple as possible so that every Indian SME can tap into the latest innovations in cloud computing to grow their business.

What is the latest form of technology that E2E Networks is working on, and what kind of impact is it expected to have in the market?

Although we launched the GPU Cloud a few months ago, we’re constantly working with clients and potential customers to make E2E GPU Cloud much better for machine learning, deep learning applications, and other AI workloads. India has a huge potential to innovate in the AI & data science space. We want to make it a level-playing field for startups & SMEs to compete with enterprises by bringing down the cost of Cloud GPU infrastructure dramatically without compromising quality.

You had your stint at PWC, and then forayed into entrepreneurship. How has your plunge been?

I handled statutory audits at PWC. It helped me gain insights into international standards of documentation and internal controls, and that experience was crucial for developing a strong auditor’s perspective of looking at transactions.

Overseeing Finance and Accounting operations at E2E Networks is more about increasing efficiency, accuracy and making everything process-driven. Indeed, we recently launched FinCloud where the accounting system runs on E2E’s world-class infrastructure. It’s challenging at the same time rewarding experience working as an entrepreneur.

How has the world of entrepreneurship been treating you so far? Are things a little different with you, owing to your gender?

It’s more of your mindset and how you see things. When I come across a challenge, I try to see what I can do about it. Can I overcome it? Can I change my perspective on it? It’s important to not get blind-sided by seeing challenges as roadblocks. The solution might not be obvious at the moment, but you have to persist in overcoming the challenge and expand your horizon.


If you have an interesting article / experience / case study to share, please get in touch with us at [email protected]

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