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Accelerating Business Growth with MoEngage: #GROWTH Summit Delhi 2023

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The #GROWTH Summit Delhi, Presented by MoEngage in partnership with Infobip, Adjust, and Data.ai, and an exclusive media partnership with Express Computers, Indian Express attracted over 550 digital marketing professionals, growth leaders, product managers, and industry experts to The Oberoi in Gurgaon on October 12, 2023. The event, aimed at providing practical insights and real-life strategies to drive customer engagement, increase retention and loyalty, and promote brand growth, exceeded expectations.

The summit featured an impressive roster of over 35 speakers, including renowned thought
leaders and industry experts. The speakers shared their invaluable insights and firsthand
experiences, providing attendees with unique insights into growth and marketing trends. The lineup included
● Sanjeev Bikhchandani, Founder and Vice Chairman, Info Edge Group
● Sandeep Anand, EVP & Chief Marketing Officer – Domino’s, Jubilant FoodWorks
● Neeraj Katariya, Chief Digital Officer and Head – eCommerce & Marketplace Strategy,
DLF Brands
● Saurabh Srivastava, Chief Marketing Officer, foundit (formerly Monster.com)
● Shweta Singhal, Chief Marketing Officer & Head of Growth, Freecharge
● Manan Bajoria, Group VP – Growth Marketing, ixigo
● Pallavi Singh, Head – Digital & Customer Services, Vida World (Hero MotoCorp)
among other renowned industry experts talking about:
● Martech Stack for Customer Engagement
● Blending Offline and Online Customer Data
● Deep dive into Insights-led Sustained Customer Engagement, and
● Building Blocks for Digital Bharat

The event has saw participation from professionals from brands like Info Edge Group,
PolicyBazaar, OLX Group, Dominos, Bharti AXA Life, PhysicsWallah, Hero MotoCorp, DLF
Brands, Freecharge, Nissan, Jio, MX Player, boAt, Maruti Suzuki, Axis Bank, Nykaa, Punjab
National Bank, Delhi International Airport, and many more!

Raviteja Dodda, Founder and CEO, MoEngage, announced the launch of Merlin AI, its new self-learning generative AI engine. Merlin AI combines the creative genius of Open AI (GPT LLM) with campaign performance to maximize engagement and deliver more impactful campaigns.

Merlin AI is the next step in the Customer Engagement and Marketing Automation ladder. It enables marketers to:
● Automate content and creative creation. MoEngage’s latest Generative AI engine
creates copies for push notification, email, and SMS campaigns based on the campaign
type, use case, and audience segment, saving you time and reducing manual effort.

● Drive higher ROI from engagement strategies. Merlin AI taps into your historical
campaign performance, identifies impactful keywords, and combines it with your
campaign objective and context to generate copies and creatives, ensuring you have
data-backed and relevant assets guaranteed to drive better results.
● Experiment and test multiple versions at scale. With Merlin AI, you can generate multiple
variations for copies and creative for your campaigns, helping you quickly set up A/B or
Multivariate tests for experimentation.
● Safeguard data safe. Marketers like yourself do not have to rely on external

Generative AI tool to create copies. You don’t have to risk sharing proprietary or sensitive data with third-party Generative AI platforms, such as historical campaign information or audience segments.

Overall, Merlin AI represents a significant step forward in the field of customer engagement, offering companies a powerful new tool for creating personalized experiences that drive growth and customer loyalty.

The #GROWTH Summit was not just about informative talks and engaging sessions but also provided attendees with ample opportunities to network with like-minded professionals and industry experts. The interactive sessions proved to be game-changers for attendees who wanted to broaden their perspectives and learn from the best. Attendees had the chance to exchange ideas, build relationships, and learn from one another. The summit facilitated connections within the industry, inspiring attendees with fresh ideas and tactics.

Attendees gained insights into new trends and technological advancements that would shape the future of the marketing industry. The takeaways from the event will help attendees develop their growth and marketing strategies, inspire innovative thinking, and offer a unique perspective on customer engagement, retention, and loyalty.

To Learn what is new and upcoming in the world of Customer Engagement head over to
https://www.moengage.com/ !

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