AWS and Salesforce announce partnership to unify developer experiences and launch new intelligent applications

Amazon Web Services (AWS), an Amazon.com company and Salesforce, has announced a significant expansion of their global strategic partnership that will make it easy for customers to use the full set of Salesforce and AWS capabilities together to quickly build and deploy powerful new business applications that accelerate digital transformation.

The partnership will drive customer value through new and enhanced unification between AWS and Salesforce products. Developers will now be able to build and launch custom applications that extend the power of both platforms by connecting Salesforce data and workflows natively into their solutions running on AWS and make it easy for Salesforce developers to integrate AWS data and workflows into their Salesforce applications.

Salesforce will also embed AWS services for voice, video, artificial intelligence (AI) and machine learning (ML) directly in new applications for sales, service, and industry vertical use cases. With these new offerings, customers can purchase out-of-the-box solutions directly from Salesforce and then consume the integrated AWS services on a pay-as-you-go basis.

“For more than five years, our customers have benefitted from a tight relationship between AWS and Salesforce. Now, we are taking the partnership to the next level by integrating our offerings so developers using both AWS and Salesforce can build unified applications much faster and simpler than ever before,” said Andy Jassy, CEO, Amazon Web Services. 

“With this partnership, we are significantly simplifying developers’ lives and empowering them to develop applications however they want, from wherever they want globally, at any scale,” added Jassy.

“This is a milestone partnership for the technology industry, and one that will enable our customers to experience an even more powerful Salesforce Customer 360 and achieve a new level of success in their business. With a more strongly unified Salesforce and AWS platform, our customers around the world can create a single source of truth across sales, service, marketing, and commerce, and achieve success from anywhere,” said Marc Benioff, Chair and CEO, Salesforce.