Brillio said that it has acquired Marketelligent, an advanced analytics solutions provider that caters to data visualization and reporting to advanced predictive analytics for global clients including technology companies and leading Fortune 500 companies.
With this buyout, Brillio will integrate Marketelligent’s 100 employees into company’s Analytics Practice to deliver sophisticated analysis and detailed interpretation of data to improve business performance across consumer-focused industries including Banking, CPG, Retail, Telecom, Energy and Media.
“We are proud to announce our acquisition of Marketelligent, an industry leader in advanced analytics. Today, companies are faced with substantial challenges as it relates to data. First, the unprecedented growth in useful data combined with the need for integrated software and the technology platforms to make sense of the data is in itself overwhelming,” said Raj Mamodia, CEO – Brillio.
According to Mamoida, there is a significant shortage of skills – both in business and IT – with the expertise required to frame the right questions and find the most relevant answers from the data. Also, there are cross-functional concerns between IT and business which creates a significant delay in the availability of actionable insights.
“With Marketelligent onboard, Brillio will address these challenges holistically by offering a combination of services and IP, both on the business and IT side, to drive competitive advantage for our clients,” added Mamodia.
“The Brillio and Marketelligent portfolio of solutions will facilitate the elevation of predictive analytics to new levels, creating a stronger platform designed to deliver innovation and business growth,” said Roy Cherian, Co-Founder and CEO – Marketelligent.
“We are pleased that in addition to our deep advanced analytics services enabled by business sense, we will be able to offer to our customers Brillio’s digital transformation capabilities in areas such as digital consulting, big data and cloud,” added Cherian.
Further, “Analytics has traditionally existed in silos across business functions; however its true power can only be realized if it is integrated into platforms that will allow for ubiquitous decisioning. Brillio provides us the capability to create such platforms via its current and future investments,” said Anunay Gupta, Co-Founder and COO, Marketelligent.
“Business intelligence, analytics and data integration services are at the forefront of financial institution IT spending priority lists. As companies experience exponential growth in data volumes, they are relying more on external IT services and consulting firms to integrate disparate data sources and apply analytics to create actionable insights more quickly. Specifically, financial services institutions should tie together data, analytics and reporting to support product-specific growth initiatives and maximize profit opportunities across the enterprise,” commented Craig Focardi, Senior Research Director – CEB TowerGroup.
