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Mid-size software firms use SaaS to offer disruptive benefits to customers

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Microsoft Ventures and iSPIRT Foundation released a report titled “Indian Mid-market SaaS companies: Forging a new path to disruption”.

The report, which was launched under Microsoft Venture’s Think Next initiative, takes a close look at Indian software product companies targeting the mid-sized enterprise market and the competitive advantages that sets them above their Western counterparts.

It looks specifically at how these companies are adapting their Software as a Service (SaaS) offering to meet the unique requirements of medium sized business.

The report establishes mid-market SaaS companies as a unique category within the software products industry.  It highlights how the three pillars of their business strategy- Digital Immersion, Desk Selling and Marketing and Cloud-based customer engagement, are setting them apart from those targeting larger enterprises, including overseas competitors.

The report is part of the iSPIRT Product Industry Insights (PII) series, and is co-authored by representatives from both Microsoft Ventures as well as the iSPIRT Foundation. It is a compilation of learnings from a Think Next panel discussion held in May 2014.

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