MiQ launches AI-powered platform MiQ Sigma in India to support multi-platform programmatic marketing
MiQ has announced the India launch of MiQ Sigma, its proprietary AI-powered platform designed to help advertisers manage campaigns across an increasingly complex multi-platform media ecosystem.
The launch was announced at an event in Mumbai, where the company outlined how the platform aims to unify fragmented media data, campaign performance signals and audience insights to support planning, activation and measurement for advertisers and agencies.
Addressing complexity in multi-platform advertising
India’s digital advertising market has grown rapidly, with brands increasingly running campaigns across multiple platforms and devices. According to MiQ, Sigma is designed to help marketers navigate this fragmentation by consolidating data sources and providing a single decision-support environment for programmatic advertising.
The platform integrates audience insights, media performance data and cross-screen analytics to help advertisers optimise campaigns across channels. The launch also builds on MiQ’s strategic data partnership with Samba TV, which enables cross-screen television measurement and analytics.
Through this integration, advertisers can access unified planning, activation and measurement capabilities across digital and television environments, reflecting the growing convergence of media channels in modern advertising strategies.
Focus on India’s evolving media ecosystem
MiQ has operated commercially in India for more than six years and views the market as a key growth region within its global operations, which span over 20 countries.
During the launch event, the company demonstrated how the Sigma platform consolidates campaign signals from multiple data sources to support optimisation and performance tracking across different markets and platforms.
Industry observers note that AI-driven platforms are increasingly being used by advertising and marketing teams to manage the scale and complexity of omnichannel campaigns, particularly in markets such as India where consumption patterns vary across languages, devices and content formats.
The launch of MiQ Sigma reflects the company’s broader strategy to strengthen its technology-led offerings in programmatic advertising and support brands navigating the expanding digital media landscape.