Express Computer
Home  »  News  »  New Rules Of Google Clamp Down On Discriminatory Housing, Job Ads

New Rules Of Google Clamp Down On Discriminatory Housing, Job Ads

0 78

Alphabet Inc’s Google said on Thursday it was tackling unlawful discrimination by barring housing, employment and credit ads from being targeted to its users based on their postal code, gender, age, parental status or marital status.

The new policy, which will take effect by the end of the year in the United States and Canada, comes more than a year after the U.S. Department of Housing and Urban Development (HUD) charged Facebook Inc for selling discriminatory housing ads and said it was looking into similar concerns about Google and Twitter Inc.

Google and Facebook together account for just over half of internet ad sales globally, making their policy actions influential in the industry.

U.S. protests following the death of George Floyd, an African American man who died in police custody in Minneapolis, have placed a spotlight on racial inequities, including the challenges black people face in finding jobs and housing. But Google said its new policy was not a reaction to the protests.

“We had been working constructively with HUD on these issues since last year, and our timeline has not been driven by current events,” Google spokesperson Elijah Lawal said.

In a press release on Thursday, HUD encouraged other online ad sellers to follow Google’s action. Twitter said it had no policy updates to share.

Google had previously barred advertisers from choosing ad targets based on users’ race, religion, ethnicity or sexual orientation. But researchers investigating discrimination have said advertisers could still use other data to exclude lower-income individuals and racial minorities from their potential customer pool.

For example, ZIP codes, which refer to geography, could be a proxy for race as people of similar background sometimes cluster in neighborhoods.

Facebook banned advertisers from using ZIP codes, age and gender to decide who would see ads days before HUD took action last year. The company and U.S. prosecutors said the case, which was referred to a federal court in New York, is ongoing.

Get real time updates directly on you device, subscribe now.

Leave A Reply

Your email address will not be published.

LIVE Webinar

Digitize your HR practice with extensions to success factors

Join us for a virtual meeting on how organizations can use these extensions to not just provide a better experience to its’ employees, but also to significantly improve the efficiency of the HR processes
REGISTER NOW 
India's Leading e-Governance Summit is here!!! Attend and Know more.
Register Now!
close-image
Attend Webinar & Enhance Your Organisation's Digital Experience.
Register Now
close-image
Enable A Truly Seamless & Secure Workplace.
Register Now
close-image
Attend Inida's Largest BFSI Technology Conclave!
Register Now
close-image
Know how to protect your company in digital era.
Register Now
close-image
Protect Your Critical Assets From Well-Organized Hackers
Register Now
close-image
Find Solutions to Maintain Productivity
Register Now
close-image
Live Webinar : Improve customer experience with Voice Bots
Register Now
close-image
Live Event: Technology Day- Kerala, E- Governance Champions Awards
Register Now
close-image
Virtual Conference : Learn to Automate complex Business Processes
Register Now
close-image