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Plant based and immunity boosting foods to bolster F&B industry in 2022: Shashank Jain & Rajat Jain, founders -Strawfit

“Functional foods” will see a surge, with consumers consciously choosing foods that possess an additional function

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By Shashank Jain & Rajat Jain, founders of Strawfit (Bourgeon Foods, LLP)

“2021 was certainly a year like never before, but the FMCG sector has seen a significant amount of growth. As compared to the last two years, there was a 36% increase in FMCG sales in 2021. With people becoming more health conscious, products that are easy to prepare, but still healthy saw an increase in demand.

The Food & Beverage industry in 2022 is expected to see a number of positive twists and turns, especially with plant based and immunity boosting foods. “Functional foods” will see a surge, with consumers consciously choosing foods that possess an additional function. This projection is a reason why we, at Strawfit, are optimistic and excited about the months ahead. Our product, with added colostrum, will be considered not just functional, but also a healthy and fun way to drink milk for children.

In this age where transparency in food labels is paramount, the F&B industry is working hard to show consumers they produced the food sustainably and humanely. With industry leaders now more experienced with the customers’ tastes and preferences during the pandemic, the 2022 focus is anticipated to shift towards products that are healthy not just for the consumers, but also for the earth.”- Shashank Jain & Rajat Jain, founders of Strawfit (Bourgeon Foods, LLP)

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