Express Computer
Home  »  News  »  TO THE NEW wins the digital marketing partner mandate Of Asahi India

TO THE NEW wins the digital marketing partner mandate Of Asahi India

0 91

TO THE NEW has bagged the digital marketing mandate of AIS for five of their B2B and B2C Brands, namely AIS Glass, Glasxperts, AIS Windows, Windshield Experts, and Car-fit Experts. The agency won the account following a multi-agency pitch. The company will be responsible for integrated digital marketing comprising content solutions, social media management, digital campaign strategy, media planning & buying, ORM, SEO, and SEM for all 5 businesses.

Vikram Khanna, COO (Consumer Glass & Architectural Institutional Business), CMO & CIO, Asahi India Glass, said, “AIS is India’s leading automotive and building glass company. With our recent association with TTN, we aim to accelerate our digital presence and have a deeper connect with our customers and influencers especially the end consumers in the automotive and architectural front with our brands – AIS Windshield Experts (India’s largest automotive glass repair and replacement service provider), AIS Windows (complete door and window solutions in uPVC and aluminum) and AIS Glasxperts (Design, supply and installation services for customized & innovative glass and fenestration solutions) via digital marketing. We strive to be present in the minds of our valuable customers at all times, through our digital touch-points apprising them of various initiatives, activities, and products/solutions that we offer.”

TO THE NEW’s CMO and Co-Founder, Raman Mittal said, “AIS is a leader in glass manufacturing with products servicing the entire spectrum of demand in every domain. Our focus will be to artfully communicate the brands’ value proposition to its B2B and B2C audiences and deploy investments designed to deliver business objectives. We will also work towards enhancing brand awareness, recall, and customer experience across the digital spectrum. We are delighted to be designated as the official digital marketing partners of AIS and look forward to forging a relationship that is deep-rooted in growth and RoI driven strategies.”

TO THE NEW offers 360-degree solutions in digital marketing for over 50 brands, with an in-house strength of 200+ professionals. TO THE NEW offers a bouquet of digital marketing services including marketing automation, digital analytics, video production solutions, media planning, SEO, and creative services. TO THE NEW overall has over 1500 employees and had reported revenue of $58 million in FY202.

Advertisement

Get real time updates directly on you device, subscribe now.

Leave A Reply

Your email address will not be published.

LIVE Webinar

Digitize your HR practice with extensions to success factors

Join us for a virtual meeting on how organizations can use these extensions to not just provide a better experience to its’ employees, but also to significantly improve the efficiency of the HR processes
REGISTER NOW 
India's Leading e-Governance Summit is here!!! Attend and Know more.
Register Now!
close-image
Attend Webinar & Enhance Your Organisation's Digital Experience.
Register Now
close-image
Enable A Truly Seamless & Secure Workplace.
Register Now
close-image
Attend Inida's Largest BFSI Technology Conclave!
Register Now
close-image
Know how to protect your company in digital era.
Register Now
close-image
Protect Your Critical Assets From Well-Organized Hackers
Register Now
close-image
Find Solutions to Maintain Productivity
Register Now
close-image
Live Webinar : Improve customer experience with Voice Bots
Register Now
close-image
Live Event: Technology Day- Kerala, E- Governance Champions Awards
Register Now
close-image
Virtual Conference : Learn to Automate complex Business Processes
Register Now
close-image
Live Webinar : Know how to enhance customer engagement with omnichannel experience
Register Now
close-image