Viacom 18 Digital Ventures announces brand identity ‘VOOT’

VOOT, besides being the singular and exclusive destination for Viacom 18 network’s content portfolio, will have an aggressive original programming strategy for the service. 

Viacom 18 Digital Ventures has announced VOOT, the brand identity of its soon to be launched over-the-top (OTT) video platform.

“VOOT will not only be the singular and exclusive destination for Viacom18’s content portfolio, but will have an equally strong focus on original programming created especially for the platform. The brand mission of VOOT is to create a whole new world of entertainment, filled with happy discoveries and addictive content,” said Sudhanshu Vats, group CEO.

Working with strong technology, content & branding partners in India & across the globe, the new service will deliver high quality content to consumers on a wide variety of connected devices over Wi-Fi, 4G, 3G and 2G networks.