Hyper-personalisation and AI: Key to winning customer loyalty in festive marketing
By Krisneil Peres, Co-founder and CVO, Fame Keeda
Brands across India have to strive to capture consumer attention in a…
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IT
Beyond last-touch: Why predictive insights and data-driven attribution matter in eCommerce
By Prem Bhatia, CEO and Co-Founder, Graas
Today, over two thirds of shoppers use more than one channel to complete an online…
Gartner identifies the top 10 strategic technology trends for 2025
“This year’s top strategic technology trends span AI imperatives and risks, new frontiers of computing and human-machine synergy,”…
The role of large graph models and AI engines in shaping future talent tech ecosystem
By Saurabh Jain, CEO & Founder, Spire.AI
Picture this: A world where skills evolve faster than software updates, and the…
Data-first is foremost in business transformation
By Venkata Seshu Gulibhi, Vice President, Data & Analytics and AI, Infosys
Data is a crucial business asset, especially in…
Ericsson & Wipro transform Odido’s billing experience for customers
Ericsson and Wipro Limited announced the successful transformation of the billing experience for all Odido brand mobile customers…
Akamai adds behavioral DDoS engine to App & API protector
Akamai Technologies announced the availability of Behavioral DDoS Engine for its App & API Protector solution. This new…
Building India’s next innovation ecosystem: Why AI-driven clusters of Silicon Valleys are the…
By Binu Jacob, MD & CEO, Experion Technologies
India’s IT industry once thrived on its sheer workforce size and cost…
The latest trends in laptop technology: What to expect in 2025
By Chitranshu Mahant ,CEO & Co-Founder, Primebook
Laptops have become integral to every household, with demand rising…
11 load balancing metrics you need to measure and why it matters
By Shibu Paul- Vice President– International Sales, Array Networks
High availability, performance, and scalability are perhaps…