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MMA gears up to host DATA UNPLUGGED webinar series in November

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MMA is the non-profit global industry association for the CMOs, focusing on “Architecting the Future of Marketing” and is governed by an experienced board of the world’s most prominent CMOs, Tech and Media leaders, plus support from an international MMA team in 15 countries. MMA is seeing data becoming a significant part of the marketing budget and has increased in strategic importance. However, the data ecosystem is in a state of rapid change with constantly changing dynamics and increased regulation.
 
In this connection, MMA India is hosting the DATA UNPLUGGED DATA Unplugged India Series | MMA (mmaglobal.com) webinar series to power marketers with the best understanding of the evolving data landscape, building winning data strategies that are transparent/compliant, and data-centric organisations to drive better business outcomes and customer experiences.
 
 
SCHEDULE:
 
Nov 12 – Staying Ahead of The Curve: Solutions for Business Success in a Privacy-First World
(In partnership with Facebook)
Learn from marketing experts, the key solutions which businesses can adopt to drive better marketing performance in a privacy-first world.

Nov 18 – Prioritising Privacy: Perspectives from across the industry.
(In partnership with Google)
As digital adoption accelerates, building and maintaining trust in the digital economy via a commitment to safety, security and privacy is essential to preserve the free and open internet and for users to access information and opportunity, and businesses to connect with people interested in what they have to offer. Hear from Google leadership and chief executives from across industries on how businesses can prepare their strategies for a user-first, privacy focused future in the session “Prioritising privacy: perspectives from across the industry”.

Nov 25 – Data is the Fuel of your Retention Engine.
(In partnership with WebEngage)
Beyond the rhetoric of Data being the new oil, this session will dig a level deeper on what’s the data to collect – what the sources are and how do you make it actionable by breaking down the silos.

To register for the event, please click here

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