Express Computer
Home  »  Columns  »  Data, Data Everywhere

Data, Data Everywhere

0 1,050

Not too far into the past, most people in most places on Earth would crib: not enough bandwidth, not enough bandwidth, not enough bandwidth…

Those were the days when the big daddies of telecom were either laying down fibre or in the process of provisioning services for next-generation of networks. But users were already growing their appetite for data by the megabyte.

So, one change I have noticed in the past few months, at least going by the conversations with fellow data guzzlers and industry folks, is that nobody mouths the erstwhile B-word any more. That bandwidth is available is taken as a given.

No wonder data is increasingly filling up the pipes and bringing in pesos for telcos.

In the US, mobile data service revenue reached $90 billion last year and accounted for over 50% of revenues for wireless companies in the OND quarter of 2013, according a report on Reuters.com.

Even in poor India (let’s not talk of those rising dollar millionaires for the moment), the average data consumption is growing like the potatoes for McDonald’s fries. As per industry estimates, the average 3G subscriber consumed about 530MB of data during 2013, a 23% increase over 2012.

India is not going to see data revenues overtaking voice anytime soon. But given that neither the talk times nor the monetary realisation from voice are growing, it is data that will drive most telcos’ business in the country.

This shift in focus from voice to data requires certain key changes at the telcos too.

For one, telcos will need to ramp up their 3G networks and improve coverage (currently, the network keeps on hopping between 2G, 2.5G and 3G when users move across areas). Unfortunately, not many are talking about 4G yet in India.

Another thing will be to revamp their IT systems (at both Operations Support System and Business Support System (OSS/BSS) levels) to better serve the convergent needs of consumers for voice as well as data services.

Here, the role of analytics and convergent billing solutions is of prime importance. With increasingly intelligent and real-time analytics, they can come up with personalised solutions at ever-greater speeds. And convergent billing will allow them to reduce the payment and tracking hassles for subscribers of various plans and make life easier for them (and tougher for competitors that continue to use separate solutions for pre-paid and post-paid).

At every point of their existing operations, wherever there is an opportunity for integration and synergy, the telcos will need to exploit that opportunity for faster time-to-market, better customer experience and, of course, improved RoI.

The role of IT is going to be more and more embedded into the operations of telcos if they are to successfully ride the data wave.

Get real time updates directly on you device, subscribe now.

Leave A Reply

Your email address will not be published.

LIVE Webinar

Digitize your HR practice with extensions to success factors

Join us for a virtual meeting on how organizations can use these extensions to not just provide a better experience to its’ employees, but also to significantly improve the efficiency of the HR processes
REGISTER NOW 

Stay updated with News, Trending Stories & Conferences with Express Computer
Follow us on Linkedin
India's Leading e-Governance Summit is here!!! Attend and Know more.
Register Now!
close-image
Attend Webinar & Enhance Your Organisation's Digital Experience.
Register Now
close-image
Enable A Truly Seamless & Secure Workplace.
Register Now
close-image
Attend Inida's Largest BFSI Technology Conclave!
Register Now
close-image
Know how to protect your company in digital era.
Register Now
close-image
Protect Your Critical Assets From Well-Organized Hackers
Register Now
close-image
Find Solutions to Maintain Productivity
Register Now
close-image
Live Webinar : Improve customer experience with Voice Bots
Register Now
close-image
Live Event: Technology Day- Kerala, E- Governance Champions Awards
Register Now
close-image
Virtual Conference : Learn to Automate complex Business Processes
Register Now
close-image