Bharat Petroleum Partners SAP India to Build a Digital Customer Engagement Platform
Bharat Petroleum’s Project Anubhav to deliver superior and unified experience to over 100 million Indians
Bharat Petroleum Corporation Limited (BPCL) has partnered with SAP India to deliver a consistent, superior, and unified customer engagement and experience platform. Under an ambitious project christened “Project Anubhav”, Bharat Petroleum has set a vision to create exceptional & consistent customer experience built on foundational pillars of Convenience, Personalization and Trust.
“Innovation and customer centricity are two of the key core values at BPCL and we have always taken pride in being the industry leader in adopting and bringing best of technologies / services to our customers & other stakeholders. We are very aggressively adopting emerging and pioneering technologies that can deliver exception customer convenience and personalization.” Commenting on the partnership, Mr. Rahul Tandon, Head Digital Transformation, BPCL said, “We are elated to partner with SAP India in building the core of our customer engagement platform on SAP technologies which will provide customers with a unified view of all of Bharat Petroleum’s products and services across business units”
Through SAP Commerce Cloud, Bharat Petroleum is reimagining its customer journeys across different persona types and digitally transforming the customer experience including providing a single view of BPCL’s products, programmes & offerings to its various customers for their personal and business needs, creating seamless processes for customer on-boarding, ordering, payments, fulfilments etc. across omni-channels like mobile apps, websites etc. Additionally, BPCL will get a single view of customers across 6 business lines with ability to cross-sell, upsell and build customized products and services for customers.
“BPCL is powering India’s economy, they carry an innovative and efficient approach towards easing & energising the lives their customers and welfare of the nation,” said Rajeev Singh, Vice President, Public Sector & Utilities, SAP India Head. “We are honoured to collaborate with BPCL in its journey to enhance customer experience and also boost ‘Digital India’ concept at scale