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How Instamojo is providing a DIY SaaS platform for MSMEs

As a digital solutions provider for the MSME sector, Instamojo is helping more than a million Indian companies run online businesses and leveraging the power of end-to-end predictive model using machine learning and artificial intelligence. Ankur Sharma, Chief of Growth and Data & Co-founder, Instamojo shares how his organisation is providing businesses the complete ecommerce experience

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As a digital solutions provider, what are Instamojo’s unique offerings for the MSME sector?

Our products and features are built to give every business the complete ecommerce experience. We are one of the first providers to build a Do-It-Yourself (DIY) SaaS platform for MSMEs in India. Instamojo helps simplify the process of taking an offline business to the digital format. The platform is suitable for even the smallest of businesses, as we broadly offer merchants the following:

  • The tools to build and manage one’s own business website, and gain digital independency

  • Integrated services which include digital payments, logistics, instant pay-outs, access to credit, marketing tools and CRM, and the free learning platform called Mojoversity among others

  • The Do it for Me (DIFM) feature where Instamojo’s tech experts take charge of building a merchant’s website to provide a hassle free experience

We provide a fully-loaded ecommerce website in which we have everything covered starting from order management to marketing tools, SEO to analytics and reseller networks for entrepreneurs and DTC businesses. Further, we have secure web hosting and payments’ offerings, PCI-DSS certified payments, SSL certified websites and more to ensure businesses hosted on our platform are completely safe.

How have you simplified the process for even the smallest of businesses to go digital?

Instamojo has helped the smallest of businesses by providing the easiest end-to-end full-stack solution to build their own online businesses. We offer all ecommerce business solutions on a single platform. The online store at Instamojo has helped businesses sell online with their own ecommerce storefront, catering right from shipping with doorstep pickup and delivery, to marketing tools and facilities for brand discoverability. We also simplify the payments process and paying online is hassle-free with our flexible payment solution. Collecting payments online easily and faster payouts to run online businesses have simplified the process more with secure web hosting and payments. Further, insightful webinars and video guides designed for SMEs that cover all aspects of the business along with access to free ebooks are some facilities that assist small businesses and entrepreneurs in their business journey. In-line with the same, we have designed Mojoversity, India’s first learning platform for forward thinking entrepreneurs and SMEs, demystifying and simplifying the process for businesses to go online.

How are you leveraging artificial intelligence, machine learning and other emerging technologies?

We use machine learning for precise targeting of users for advertising, as well as qualifying new leads for better engagement with our on boarding teams. Machine learning models are also used for predicting risky behaviour and reduce potential disputes of merchants collecting payments on Instamojo.

As an organisation, how focused are you on constant innovation to offer the best in class solutions?

Continuous behavioural analysis of our users is used to determine new features and solutions that’d be instrumental to their growth. We continue to release upgrades that make new user on boarding easier and faster and provide a business in any category with fast and affordable solutions to enable e-commerce for their brand.

Please share with us the unique aspects of your learning platform, Mojovarsity.

Mojoversity, the learning initiative by Instamojo, is India’s 1st learning platform for future-focused entrepreneurs and SMEs. It is built exclusively for MSMEs and startups. On Mojoversity one can find engaging video courses created by experts on all the things one needs to know while going into business online, such as digital marketing, social media, finance, taxation and business laws, among many others. With Mojoversity, one can also assess their course knowledge with simple multiple choice quizzes and finally unlock and download their verified certificates. The learning platform allows one to effectively learn on the go, on any device in under 60 minutes.

What are your strategic plans for the future in terms of new solutions and business expansion?

We plan to expand the capabilities of e-commerce store builder and landing page builder significantly, adding options for deep customisation, more integrations and easier set up. With these, we plan to make the product accessible to millions of micro and small businesses who want to start their online brand presence and unlock new monetisation opportunities.

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