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Artivatic launches an integrated insurance sales and distribution platform-MiO

The aim is to provide next-gen digital sales, branch operations, and customer-lead conversion solutions

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Artivatic, a market leader in the InsurTech sector, has launched a full-stack, multi-dimensional integrated platform for sales, marketing, agent, customer, branch, communication, and lead management called MiO. The aim is to provide next-gen digital sales, branch operations, and customer-lead conversion solutions. Since it’s designed to specifically lighten the burden on insurance industry incumbents, the platform comes in 3 varieties—MiOSales, MiOBanca and MiO Broker, to leave no one unattended.

The need for insurance has never been felt more keenly. And, an accelerated pace of digitalisation in the financial sector across the Asia-Pacific region has also been registered due to the COVID-19 pandemic[1]. This inside-out transition will drive the expansion of online bancassurance and similar financial services further. In order to accrue the full benefits of it, banks, insurers and brokers will have to leverage smart technologies such as AI, blockchain, robotic process automation, etc. In this manner, they will be able to study customers’ preference and personalise solutions in real-time.

Since no transformation is easy, especially one so drastic—Artivatic has designed the MiO platform to provide them a future-ready experience in building customer relationships, thus expanding customer base, improving ROI and getting better insights, recommendation & analytics.

Layak Singh, Co-Founder of Bengaluru-based Insurtech organisation Artivatic says, “The insurance sector is getting upgraded thoroughly and the manner of operations is the most fundamental transformation that’s happening. As a full-stack automated AI-led, business insurance platform, MiO offers to empower insurance players with a specialised sales and marketing platform that helps them turn every lead into ROI. Hence, we have created a menu of 3 options—MiOSales that’s a unique unified sales and distribution platform; MiOBanca, which’s an AI-based bancassurance sales platform, and MiO Broker, a sales and point-of-sales-person platform for brokers’ distribution. No matter which one of the platforms is selected, one can avail them all over mobile and web. They are also easy to integrate with third party or government APIs, optical character recognition, content and communication, data intelligence, automation, etc. Hence, your teams can connect with MiO as and when necessary, and have unfettered access to the analytics database at the click of a button. Each of the channels is extremely user-friendly with automatic app tracking available. Their AI also helps optimise your sales strategy by making recommendations through predictive analysis.”

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