Canon India Pvt. Ltd, a Digital Imaging company has introduced the new ‘Maxify’ range of business inkjet printers that promises to offers high-quality and economical colour network-printing solutions to SOHO customers.
The company claims that these printers are designed with enhanced features, including high speed printing, low cost per print, cloud printing capabilities and wireless connectivity to smart devices.
The printers are for SOHOs consumers from across sectors like healthcare, education, hospitality and other services industry. The new printers launched are Maxify MB5370 and MB5070 multifunctional printers, and the single-function Maxify iB4070.
Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd, said, “India is witnessing a new wave of entrepreneur culture and the requirements of SOHOs are different from large enterprises or even SMBs, and Canon has always been at the forefront in coming up with innovative products to address their needs.”
He added, “We are planning to reach over 4 million potential SOHOs by the end of 2015 through a sustained marketing campaign, easy upgrade offers and add-on solutions.”
Gautam Paul, Assistant Director & Head – Consumer Systems Group, Canon India, said, “The number of SOHOs in tier I and tier II markets is increasing by the day. Canon wants to tap this opportunity. With our new Mseries, we will help SOHOs across different verticals get advanced security, network and cloud connectivity features, and reduced print cost. “
