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Closing ‘AI confidence gap’ key to powering its benefits for society and planet

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India and China are on course to realise Artificial Intelligence’s (AI) potential to be a force for good in areas including healthcare, food safety, and sustainability. While other major economies, including the United Kingdom, France, and Germany, are facing a greater confidence gap linked to low levels of public trust in the technology, and risk losing out on this opportunity, a study by BSI reveals.

BSI’s Trust in AI Poll of 10,000 adults across nine countries identifies global attitudes
towards AI’s potential to improve our society, with more than half of respondents (52%) feeling excited about how AI can shape a better future for everyone by improving the
accuracy of medical diagnosis and nearly half (49%) welcome help from the technology in reducing food waste. 52% say AI can help create a more energy-efficient built environment.

Yet while people are aware of the opportunity for AI, there are low levels of trust globally –
for example, just a quarter have more confidence in AI than humans to detect food
contamination issues, 69% say patients need to be made aware AI tools are being used in
diagnosis or treatment, and 57% feel vulnerable consumers need protections around the
usage of AI. Equally, while many of us currently use AI technology (e.g… 57% use facial
recognition for banking) only half of us recognize that these technologies incorporate AI.
There is a clear opportunity for education to build an understanding of AI and empower
people to collectively harness its capabilities.

The research by BSI, the UK-headquartered business improvement and standards
company, was commissioned to launch the Shaping Society 5.0 essay collection, which
explores how AI innovations can be an enable that accelerates progress. It highlights the
importance of building greater trust in the technology, as many expect AI to be
commonplace by 2030, for example, automated lighting at home (41%), automated vehicles
(45%) or biometric identification for travel (40%). A little over a quarter (26%) expect AI to be regularly used in schools within just seven years.

Interestingly, three-fifths of the respondents globally (61%) want international guidelines to
enable the safe use of AI, indicating the importance of guardrails to ensure AI’s safe and
ethical use and build trust. For example, safeguards on the ethical use of patient data in
healthcare are important to 55% of the respondents of the survey globally.

Engagement with AI is markedly higher in two of the fastest-growing economies 1. China
(70%) and India (64%) already use AI every day at work (the global average is 38%), while
86% and 89% expect their industries to use it by 2030 (62% globally). Europe has lower
levels of adoption (29% UK, 26% France, 30% Netherlands, 33% Germany) and Japan has the lowest of all (15%) countries surveyed. By 2030, 63% of Chinese people anticipate using
AI at home in some or the other way.

China and India also display higher current use of AI-powered technology, but in fact, this is surging globally, with 58% using voice-activated assistants like Alexa (88% in China) and
62% using curated playlists based on past engagement. Yet globally, people lack the awareness that these tools incorporate AI. Nearly half of the smartphone users (48%) are
unclear they use the technology, along with 46% for voice-activated assistants, 57% for curated playlists, and 50% for chatbots).

There is a clear opportunity to harness AI to drive societal progress. By 2050, three in ten
(29%) respondents say a top priority is for AI to help reduce our impact on the
environment, 28% focus on improving medical diagnosis, and a fifth (22%) pick AI helping to make society fairer and reducing inequality.

Theuns Kotze, Managing Director, Assurance IMETA, BSI said: “It’s great to see that
India (alongside China) is leading the way in recognizing how AI can be a force for good
across society. Our data shows that interest and trust around the use of AI in healthcare is
particularly high in India, with almost 80% of respondents excited about the use and benefits of AI in this area, and a similar percentage supporting the use of AI to diagnose or treat them, or a loved one.

“63% of respondents are already using AI on a daily basis in their work and nearly 90%
expect it to be used regularly in their industry by 2030, which reinforces the need for
international collaboration to continue to build trust and ensure the safe use of AI.”
Nearly one in five (18%) say a priority is AI making a four-day work week possible for all.
Meanwhile, over half globally (54%) say AI can be used most effectively to take on tasks that
humans don’t have time for, and 53% say with training they would trust AI to do parts of their job, including the most menial aspects. Notably, the way that men and women view AI in the workplace differs, nearly a quarter of men globally (24%) would trust AI to do all parts of their job, compared to just 16% of women.

Craig Civil, Director of Data Science and AI, BSI said: “The magnitude of ways AI can
shape our future means we are seeing some degree of hesitation of the unknown. This can
be addressed by developing a greater understanding and recognition that human involvement will always be needed if we are to make the best use of this technology, and by ensuring we have frameworks that are in place to govern its use and build trust.

“Now is the moment for us to collaborate globally to balance the great power of this tool with the realities of actually using it in a credible, authentic, well-executed, and well-governed way. Closing the confidence gap and building the appropriate checks and balances can enable us to make not just good but great use of AI in every area of life and society.”
BSI has extensive expertise in the area of digital trust. (Such as Information technology —
Artificial intelligence — Guidance on risk management – ISO 23984) and the forthcoming AI governance standard (ISO 42001) which draws on existing guidelines.

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