fbpx
Ultimate magazine theme for WordPress.

Microsoft to offer local version of Azure cloud service

19

Microsoft Corp has unveiled a new service that allows customers to use its cloud technology on their own servers, part of the company’s efforts to refocus its product line to compete more effectively with rivals Amazon.com Inc and Google. “One of the key differentiation we have with Azure versus our two biggest competitors in the cloud platform space is our ability to support true hybrid solutions,” Judson Althoff, Microsoft’s executive vice president of worldwide commercial business, told Reuters.

Microsoft is hoping to carve a niche among customers who cannot or do not want to have to move all their computing operations to the massive shared data centers that are collectively known as the cloud.

Azure Stack could serve companies in highly regulated industries or in parts of the world where using the cloud is not yet feasible, Althoff said.“We’ve seen a lot of pent-up demand from end-user customers as well as third-party providers who are anxious to deploy this solution,” said Gartner analyst Ed Anderson. “I anticipate that this offering will provide a significant boost to Microsoft’s overall cloud business.”

Dell EMC, Lenovo Group Ltd and Hewlett Packard Enterprise Co will provide servers and equipment needed to run the service. Dell EMC, Lenovo and HPE will ship the first systems to customers in September. Microsoft also announced Microsoft 365, a service that allows customers to purchase the Office 365 productivity suite, Windows 10 and other services in one bundle.

The product announcements, part of the company’s Inspire customer conference in Washington, come just days after the layoff of thousands of sales reps. Microsoft is reorganizing to simplify its sales and marketing efforts and put more emphasis on partnerships with services companies such as KPMG.


If you have an interesting article / experience / case study to share, please get in touch with us at [email protected]

Get real time updates directly on you device, subscribe now.

Advertisement

Subscribe to our newsletter
Sign up here to get the latest news, updates delivered directly to your inbox.
You can unsubscribe at any time
Comments

Join Our Newsletter Today!

Stay updated with all latest updates from the world of Business Technology, get exclusive invites to our upcoming events & much more.
Subscribe Now!
SUBSCRIBE NOW
close-link