Through its retail stores Ricoh wants to enhance customer experience of the technology products and also to cater to the B2C Segment.
Ricoh India has ppened its first Indian flagship brand store at Lucknow. The Brand store is an effort to
strengthen consumer experience and engagement. The Lucknow Store will display the copiers, projectors, cameras, binoculars, and visual communication products, laser printers as well as toner and genuine refills.
Ricoh India has ventured into this brand stores to have greater visibility and giving customer an easy
access to product and technologies. Through its retail stores Ricoh wants to enhance customer experience
of the technology products and also to cater to the B2C Segment. The brand shop will complement the
Ricoh eStore, so that the consumers can make the most of the Ricoh one-stop printing and imaging
solutions.
“We are pleased to start our first flagship store in Lucknow. Through this initiative, we want customers to experience the range of innovative products under one roof. This channel will provide the company a direct communication channel and better insight into current customer trends,” said Manoj Kumar, CEO and Managing Director, Ricoh India.
He also told that the company plans to open more brand store in key markets along with its strategy to expand channel partner base. “We are also working with various large format retail stores to expand our presence across the country. Our expansion strategy has fetched us tremendous growth and added to company’s bottom line. The company achieved revenue of Rs 442 crores in Q1 which is almost double of Rs 226 crores in Q1 last year,” he added.
