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We are pioneers in developing native applications across all OTT devices: Manik Bambha, Co-Founder, ViewLift

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ViewLift is a full-service digital content distribution platform empowering media and broadcast companies, sports leagues and teams, education providers and others to monetize their content through native branded apps on major OTT devices, including web, mobile, and TV-connected devices, Smart TVs and gaming consoles.

Manik Bambha, Co-Founder & President, ViewLift, shares with us, the idea behind creating ViewLift, and the strategies it deploys to empower media and broadcast companies and sports leagues providers

What is the exact idea behind ViewLift?
ViewLift is a global business-to-business software company that offers clients around the world end-to-end on-demand and live video streaming solutions, across the web and all major over-the-top devices. We are pioneers in developing native applications across all OTT devices. Beginning in late 2014, our technical expertise attracted large entertainment and sports content owners whom we assisted in creating their own OTT properties. We then further developed our technology to offer true end-to-end capability for content owners, across entertainment, sports, media and broadcasting.

What kind of Market-leading streaming solutions does ViewLift offer?
ViewLift offers an all-inclusive video platform to deploy ready-made as well as customized streaming services for live and on-demand video and related content. ViewLift’s proprietary IP constitutes a full tech-stack, providing extensive functionality at a reduced time to market.

Our distribution and monetization platform comprises cloud-based content management and video management systems, flexible monetization models (AVOD, SVOD, TVOD, and hybrids), user identity management, AppCMS, and dozens of purpose-built services ready for new client deployment, and real-time analytics. It also allows integrations with ad-serving, ticketing, marketing and customer contact, e-commerce, event planning & other third-party tools.

ViewLift offers end-to-end solutions for content owners in multiple industries that enable them to distribute and monetize their content. We offer fully customizable ready-to-deploy solutions that can help our clients go to market in a very short time with extensive feature sets. Our advanced monetization module helps our clients test different revenue models such as AVOD, SVOD, PPV, FAST, TVOD, and hybrid, and opt for the one that works for them.

How does ViewLift aspire to grow if they compete with equally powerful organizations?
We do not compete with OTT streaming platforms. Our clients offer their own unique content and consumer solutions to audiences who are passionate about certain topics. We are the technology partners offering comprehensive solutions to take their content to a wider audience base.

How does ViewLift empower media and broadcast companies and sports leagues providers? What strategies does it employ to do it?

We offer live and low latency streaming solutions for sports with advanced interactive user engagement and sports innovations such as gambling & betting. We also provide SaaS support to Monumental Sports & Entertainment – one of the largest integrated sports and entertainment companies in the US owning teams like NBA, NHL & WNBA, and. PFL, Lega Nazionale Pallacanestro (Italian pro basketball), MotoAmerica, Buzzer, Supercross, among others.

For broadcasters, we offer Live and 24×7 Linear streaming services with several built-in features like news widget, weather widget, and integration with major ad networks and exchange platforms for AVOD monetization. Some of our Broadcasting clients are TEGNA, Nexstar Media Group, KSL TV, to name a few.

With high potential customers, how does ViewLift convince them to opt for their services?
Our clients are keen to focus on the content and grow their audience. They seek necessary marketing support to connect with their audience base. We offer technological expertise and a comprehensive solution that can get them quickly to market, scale as they build their business, and is responsive to their specific needs. It is a challenge to reach out to viewers across the full universe of OTT devices, as each one of them has different technology and operating standards. With our ability to do so, we have created a platform that offers great value our clients.

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