Workforce feedback can be a big business driver: Vivek Bhaskaran, Founder and CEO, QuestionPro

With over 2.5 million users across 100 countries, QuestionPro is one of the leading providers of online survey software that allows users to generate the insights they need to make better business decisions. To understand more about how the feedback space has evolved, Express Computer spoke to Vivek Bhaskaran, Founder and CEO, QuestionPro

How has the online feedback evolved?
We think the feedback management space has really come into its own recently with the notion of “two way and multiple vector” communication being made part of what all organizations fundamentally do. As this process gets more tied to direct outcomes and ROI, the better QuestionPro (QP) does and the higher up the stack we move.

What are some of the new areas that feedback management has delved into?
Workforce feedback can be a big business driver. We’ve seen a massive interest in workforce feedback-as-business-driver. Our QP Workforce product and service has grown exponentially over the last 12 months and we are seeing real effects and a shortened time to value. It is inspiring how powerful the communication between “management” and “employees” really is to both parties and to the business of the organization in general.

Does what you say apply to Indian organizations as much as it does to global organizations?
Absolutely. In fact, QP has been built and grown internationally on the basis of the notion that all companies- whether in small countries of large, emerging verticals or established ones, developed areas or developing spaces, need the same sort of tools. We are in a world in which the rules for one should be the rules for all. While this might be honoured more often in the breach, it doesn’t change our philosophy one iota.

Do you see your firm as a global company?
We are global in many ways- customer base, partner base, and employee base. We have always had an outlook that combined what we believe to be the best management principles of everywhere we exist. We have consolidated much of our India operations in Pune but partner with institutions all over the country. We are getting larger in Europe by the day and the US remains a large source of people, customers, and ideas as well. We are entirely self-funded and thus have no “outside” influence in our decision making process.

You recently combined your companies into one. What prompted this?
We saw this as an opportunity to think about what we do in a continuum. From your workforce to your partners to your current customers to your potential business associates, we want organizations to be able to connect with, learn from, and grow with any and all other relevant parties. We believe with one brand, and one view of the opportunity that we flourish and, further, that our customers and partners flourish as well.