Express Computer
Home  »  Software  »  In its largest-ever deal, SAP to buy Qualtrics for $8 bn

In its largest-ever deal, SAP to buy Qualtrics for $8 bn

The US$ 8-billion purchase of Qualtrics International, whose software gathers and analyses data, is meant to strengthen SAP’s offering in the customer relations management sector

0 586
Read Article

SAP is making its largest acquisition yet as it battles start-ups, including Salesforce.com, in selling software to clients that want to better understand their customers. The US$ 8-billion purchase of Qualtrics International, whose software gathers and analyses data, is meant to strengthen SAP’s offering in the customer relations management sector. That’s a field Europe’s biggest software company wants to gain a stronger foothold in because it’s growing faster than its core enterprise software business.

Based in Utah, Qualtrics collects data on customers, brand, employees and products — such as emails, social media posts and in-app data — to give companies insights into how their customers behave or feel about them. The start-up had been planning on listing on Nasdaq in a deal with a potential valuation of up to US$ 4.5 billion.


If you have an interesting article / experience / case study to share, please get in touch with us at [email protected]

Advertisement

Get real time updates directly on you device, subscribe now.

Subscribe to our newsletter
Sign up here to get the latest news, updates delivered directly to your inbox.
You can unsubscribe at any time
Leave A Reply

Your email address will not be published.

Virtual Data Summit

Data Center & Infrastructure Digital Summit 2021

Join India's Largest Virtual Summit on Data Center & Infrastructure & Attend live sessions by Data Domain Experts.
REGISTER NOW
close-link
Attend India's largest Virtual Summit on Data Center & Infrastructure
Register Now!
close-image