Browsing Tag

CMO

Wipro and Designit research shows that 68% of CMOs say empathy and transparency surpass innovation…

Wipro, a global information technology, consulting and business process services company and Designit, a Wipro company, have…

Nearly 44% of top-tier companies expect a collaborative CMO-CIO relationship to boost profitability by 5% or more

New research from Resulticks shows that marketers in India rank the inability to act on data in real time and the lack of an…

Ignoring some elements necessary for developing modern marketing solutions can lead to the creation of blind spots, which may lead…

Salvi Mittal May 15, 2020

HDFC Life is synergising customer experience and business goals and ensuring that its business targets synchronise with customer…

Srikanth RP Apr 20, 2020

At Acer, we make sure employees have up to date passcodes, know how to authenticate to their systems, and are aware of increased…

The taskforce is led by an advisory council that will cultivate a balanced view of opportunities and challenges, helping…

The journey has been reduced from 7 to 2.5 months and it has been made more personalised for the customers

The teams cannot work in silos to bring about digital transformation. There has to be democratisation of how digital operates

Srikanth RP Aug 6, 2019

As the Chief Marketing Officer (CMO) at HPE, Jim Jackson oversees brand, web and ecommerce, digital marketing, messaging, demand…