CMO

Technology changes. Markets change. Channels change. People do not. Kaustubh Patki has arrived at that belief after more than 25…

Metrics can show you reach. Only customers can show you impact. Shipra Trivedi, Senior GM – Strategic Marketing, Data Centre &…

It started with an iPhone launch. Kunal Aman was an engineer watching Apple turn a product into a queue around the block.…

By Karan Khilnani, Partner, Together Hospitality One of the strange things I have seen in hospitality is that we have always…

Wipro, a global information technology, consulting and business process services company and Designit, a Wipro company, have…

Nearly 44% of top-tier companies expect a collaborative CMO-CIO relationship to boost profitability by 5% or more

New research from Resulticks shows that marketers in India rank the inability to act on data in real time and the lack of an…

Ignoring some elements necessary for developing modern marketing solutions can lead to the creation of blind spots, which may lead…

HDFC Life is synergising customer experience and business goals and ensuring that its business targets synchronise with customer…

At Acer, we make sure employees have up to date passcodes, know how to authenticate to their systems, and are aware of increased…