marketing

Adobe has released new research that shows brands aren’t taking the necessary steps to evolve their data strategies, despite…

It’s essential to understand that ‘attention’ is not simply a resource but a form of currency, with users paying for services with…

There was an increase of 36% in the FMCG sales this year as compared to the last two years. Online shopping continues to be…

Written By: Abhijeet Mukherjee – Head of Marketing: Crayon Software Experts India How do you think businesses should now…

MG Motor India delivers consistent, omni channel customer experiences, achieves scalability, and establishes effi­cient work‑flows…

The taskforce is led by an advisory council that will cultivate a balanced view of opportunities and challenges, helping…

Brands can onboard and access the application in minutes - and go live with dynamic and personalized content and experiences in…

With an average startup growing at a rate of 15% and 45%, agility and time to market are critical factors for success. The penalty…

As the competition for fan engagement increases across major global sporting events, artificial intelligence (AI) and machine…

Indian IT company HCL Technologies has said it has completed the planned acquisition of select IBM products for security,…