‘Average ad fraud rate to reach 45-55% in post-Covid India’
With companies doubling their digital advertising spends amid Covid-19, ad frauds are projected to go up in the range of 45-55 per…
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Covid-hit India to sell 127 million smartphones this year: Report
Owing to the Covid-19 lockdowns impacting both supply and demand, India will sell nearly 127 million smartphones this year against…
‘Smart Tech’ can help India manage global crisis better
Leveraging the power of “Smart Tech” — 5G, Internet of Things (IoT) and Industry 4.0 — can help India create an efficient crisis…
79% Indian smartphone users hooked to OTT apps
Seventy-nine per cent smartphone users in India are using over-the-top (OTT) apps for entertainment and as many as four out of…
Indian digital ad-fraud at $1.63 bn in 2018
The digital ad-fraud in India has grown to $1.63 billion in 2018, which is 8.7 per cent of the global total, said a report
5G in India: Government needs to act as consumer for faster adoption: Report
The government needs to be proactive in demand generation as in the enablement of 5G in India, said the report from market…