Ultimate magazine theme for WordPress.

How does Google make money from its search service?

0 148

Google’s main search business uses mostly anonymous queries to make money, the company’s chief legal officer said. In search ads, where the Alphabet Inc. unit makes most of its profit, more than 90 per cent of the value is in the search itself “because it provides such a strong signal,” Kent Walker told journalists in Munich during the unveiling of a security centre in the German city.

Another five per cent comes from people’s location and the rest from other information, he said, without elaborating.

The company has been rolling out new privacy features in the wake of a global crackdown on how the world’s largest technology companies collect and use personal information to make money.

Google dominates online advertising, with about $116 billion in ad sales last year. Walker’s comments came on the same day the company unveiled a slew of new ad formats.

If you have an interesting article / experience / case study to share, please get in touch with us at [email protected]


Get real time updates directly on you device, subscribe now.

Subscribe to our newsletter
Sign up here to get the latest news, updates delivered directly to your inbox.
You can unsubscribe at any time

Leave A Reply

Your email address will not be published.