Apple Store to officially enter India with Tata Croma
The Apple Store is ready to debut in India with its signature wooden tables and counters. They will be debuting here in partnership with Tata owned consumer electronics chain Croma, which will host Apple at six locations as a pilot.
The Apple Store is ready to debut in India with its signature wooden tables and counters. They will be debuting here in partnership with Tata owned consumer electronics chain Croma, which will host Apple at six locations as a pilot.
Avijit Mitra, CEO of Infiniti Retail, said, “We are proud to partner Apple to launch the Apple Store in India and extremely bullish about it launch.”
Apple will be set up at five Croma stores in Mumbai, including Malad, Juhu, Oberoi Mall, Phoenix Mall and Ghatkopar. In Bengaluru, this will be at Croma in Jayanagar. The opening is scheduled till Diwali next month.
The store design, furniture, fixtures and lighting will the same as that used in Apple stores globally and the sales staff will also be trained by the company. In India, Apple sells through premium resellers who run exclusive brand stores under the franchise model. Devices are also available at multi brand mobile and consumer electronics retail chains and some of the larger neighborhood phone stores.
Apple sold 1.7 million iPhones in India between October 2014 and September 2015, the company’s financial year, compared with 1.1 million units earlier, according to market tracker sources.
Wow.. This is extremely useful information. Apple is doing a fantastic job. The relationship with Croma, a Tata-owned consumer electronics chain, will have a significant impact on Apple’s and Croma’s future growth.