Express Computer
Home  »  News  »  Facebook-Reliance Partnership: Why Is WhatsApp A Big Advantage For JioMart?

Facebook-Reliance Partnership: Why Is WhatsApp A Big Advantage For JioMart?

On Wednesday, Facebook announced its stake in Jio and the partnership between WhatsApp and Reliance Retail. This will be a very big push for JioMart.

0 140
Read Article

Facebook-owned WhatsApp will be an important asset for Jio since Facebook bought a considerable stake in the Indian telecom giant. Reliance Jio is looking at increasing revenue through these platforms, especially the JioMart. 

WhatsApp plays an important role here as it brings the advantage of 400 million subscribers in India and will be soon launching a payments app. The JioMart will then be able to manage back end work, supply chain, and inventory while WhatsApp will look after the orders and payments. 

This partnership is going to prove to give an intense competition to other e-commerce platforms looking at the grocery market such as BigBasket, Grofers, Amazon, Flipkart and other stores. WhatsApp will give JioMart the edge because of its friendly user experience and existing popularity. 

WhatsApp is already a channel used by small stores and traders that use its messaging ability for orders and queries. The ongoing lockdown has moved a lot of small vendors to use WhatsApp to communicate with their regular customers. With essential services being a big priority now, WhatsApp comes in handy for updates. 

As per analysts, the payments app of WhatsApp will bring in maximum revenue as small vendors have shifted on its platform as well. The WhatsApp Business App helps small businesses communicate with their customers. JioMart may see a major push with this development. 


If you have an interesting article / experience / case study to share, please get in touch with us at [email protected]

Advertisement

Get real time updates directly on you device, subscribe now.

Subscribe to our newsletter
Sign up here to get the latest news, updates delivered directly to your inbox.
You can unsubscribe at any time

Leave A Reply

Your email address will not be published.

Virtual Conference

Leading the future for the connected world

The ability to adapt to new technologies while supporting critical systems requires a smart network infrastructure.
REGISTER NOW
close-link
Know how to deliver a seamless customer experience from cable to cloud.
Register for Free
close-image