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HP’s new BI services to help enterprises use data to improve customer pact

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HP

HP said its Business Intelligence (BI) Modernisation Services is designed to help enterprises understand, manage and leverage their data to improve customer engagement and create new business opportunities and reduce costs.

Company said most existing business intelligence environments can provide analytics and reporting, but are not designed to deliver insights from new formats and higher data volumes. As demand for access to information increases, enterprises are being challenged to process unstructured data and vast amounts of sensor data in real time and on an industrial scale.

HP Business Intelligence Modernisation Services is a suite of services, architectures and technologies designed to help clients integrate big data analytics into their existing environments to address new analytics requirements.

The suite includes discovery, assessment, modernisation and transformation, culminating in a new analytics strategy and ongoing management via multiple deployment and consumption options.

“Quickly defining an analytics and big data strategy is an essential step for companies to remain competitive in an environment where the amount of data being collected is outpacing their ability to leverage it. We deliver solutions with flexible consumption models to enable our customers to start focusing immediately on the opportunities that data creates to improve their business,” said said Marshal Correia, Vice President and General Manager, Enterprise Services – HP India.

The new HP BI Modernization Services address three major service needs to support a clients to become more data-driven and agile includes, Discovery environments — “Data lakes,” data visualisation tools and services enabling rapid, enterprise-wide data sharing and analytic discovery collaboration,  Analytics solutions – addressing specific analytics needs to run the business better. And, Hybrid data management — enabling enterprises to deliver production – grade analytics integrated into business processes and systems that leverage relevant data.

In the “BI Analytics, Q3 2013” TechRadar report, Forrester Research’s Holger Kisker, Vice President and Research Director, and Charles Green, analyst, wrote, “As the amount of data grows and companies’ ability to harness and create value from that data improves, firms will be able to optimize almost all aspects of business operations, including sourcing, logistics and the customer experience. In addition, major dynamics like the digital revolution are upending whole industries; as a result, data-driven insights will become critical to business survival. Therefore, BI analytics are, and will continue to be, one of the main focus areas for companies’ investments and business strategies.”

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