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KredX unveils new brand identity

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KredX, India’s integrated financial services provider, has announced that it has completed a major rebranding to reflect its vision of becoming a one-stop solution for supply chain financing for businesses. As a part of this rebranding, the company unveiled a new logo and a revamped website.

Founded in 2015, KredX began its operations with a mission to help businesses meet their short-term working capital needs. Over the years, the company has developed cutting-edge innovative products such as discounting of unpaid invoices etc. that has been fostering India’s fintech ecosystem. “Customers are the core of our business and as a customer-first company, we are committed to delivering innovative solutions as per their requirements. We realised that our customers wanted us to take a deep-dive into supply chain finance and to become an end-to-end solutions provider that can cater to all aspects of supply chain financing and not just invoice discounting. Therefore, our rebranding initiative is a sincere effort to showcase this change and our commitment to the cause,” said Manish Kumar, CEO and Co-Founder, KredX.

The new branding marks another chapter in this fintech pioneer’s evolution. The new logo, which uses the split X view signifies the origami concept that showcases bridging of customers with KredX’s state-of-the-art solutions while the new brand colour, teal, symbolises the strongest suit. The redefined brand image captures KredX’s mission to make finance quick, transparent and reliable while building what the company envisions to be i.e. the Operating System of Supply Chain Finance globally.

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1 Comment
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