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Rajnish Kumar, ITC Ltd | Digital Technology Senate – Retail, ECommerce & QSR Week

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Key Highlights:

  • The crisis has disrupted everything, but we have to see opportunities in the disruption
  • The challenge is that data is like a universe, but we have to group the data and organise it like galaxies
  • Consumer insights, marketing intuitions and reaching out to right audience is key
  • Tools backed by AL, ML and NLP are crucial for data mining
  • For a marketer, it is important to learn the level of interest among consumers; that’s where the data and digital tools play a key role

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