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Large Vision Model for the Hospitality Sector

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By C G Prasad, Hospitality Technology evangelist

Ever since the Artificial Intelligence (AI) has started showing its importance into the technology landscape, Hospitality industry has limited its adoption till the chatbots and to their Central reservation systems. No doubt that AI will definitely solve many a use cases in this industry as well. But the question is when and how. There has to be a concerted effort by the Leaders of Hospitality to make use of the advantages of AI for the business.

Like at any other businesses, Hotel too have to face the challenges of guests who stay or consume Hotel’s facilities and never pays. These crooks do various gimmicks or tricks to fool the hoteliers. To mitigate the risk of getting cheated, hotels maintain a profile database of these people in their ‘Property Management System’ (PMS). These profiles at the PMS are generally called as Blacklisted ‘profiles. As a practice when a guest requests reservation at a hotel, if the guest’s profile was found to be black listed the hotel denies reservation and many times they may report to police if any existing complaints exists against the guest.

Hotels can maintain the blacklisted profiles based on their past experience and data mined at the group level or individual property level. They won’t be having the access to the larger profile database (unless the guest has stayed at least once with the hotel or any hotel in the group) of these individuals and take necessary steps before providing services.

Here comes one of the AI use case for hospitality. As and when a hotel encounters a guest’s blacklisted profile, the same should be updated in the central repository along with the image of the guest. This central repository will be a AI model for black listed profile database at global level. This Large Vision Model (LVM) will help the hotels to quickly ascertain the status of the guest before offering the services to mitigate the risk for business. In the absence of a LVM the crooks will be able to cheat any hotel at least once till they are identified and blacklisted. But with the help of LVM the hotel is alerted about the guest even before they are getting cheated or fooled.

These language models can be maintained and offered by any large Hospitality organizations or even a Hospitality Technology service providers. Hotels shall be charged a very nominal fee for the profile checks on real time basis. Whenever a hotel gets a blacklisted guest at their group or individual property, the same information can be updated into the model on real time. This will help the vision model to be kept UpToDate. These language models shall be maintained at global level so the information is accessible by any hotel across the world with few lines of code or clicks.

Hotel will never mind to pay a nominal fee for profile checks rather loosing huge revenue to the crooks who stay at the hotels and never pays.

Many technology behemoths are developing large models to cater various use cases of other industries. As travel become quite common nowadays, safeguarding of hotels and lodging establishments against these risks are of utmost importance. It can be a food for thought to these behemoths to work towards these specific language models for hospitality to make travel and stay more safer to all.

– The author, C G Prasad is a Hospitality Technology evangelist with over 25 years of experience in Technology, IoT, Infrastructure, Security and Business Systems in multiple domains ranging from Hospitality, Co-Working/Living, Travel and Consulting. He is currently associated with Jio Platforms Ltd as “AVP- Hospitality Tech Evangelist ”

Disclaimer : – The above article contains expressions and views of the author and it doesn’t relate in any form or other with the organization associated with him.

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