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Amazon Global Selling Program Targets $5 Billion in E-commerce Exports from India

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At the launch of the second edition of Amazon Exports Digest, Amazon announced that its Global Selling program has now achieved the significant milestone of crossing $1 billion in e-commerce exports sales from India in just three years since its launch in the country! Launched with just a few hundred sellers in May 2015, more than 50,000 Indian exporters are now part of the Amazon Global Selling program, selling over 140M ‘Made in India’ products to Amazon customers across the globe through its marketplaces worldwide such as,, etc.

“Six years ago, we started operating in India with a vision to enable every motivated Indian seller to reach customers across India and every country in the world. Amazon launched the Global Selling program in India four years ago, aligning with this vision. The program has scaled up extensively since then and has reached a cumulative $1 billion annualized from India. This program is helping government’s vision on exports, encouraging ‘Made in India’ products go global and enabling over 50,000 Indian MSMEs to reach the doorstep of 300MM+ global customers without leaving their homes. Over the next five years ‘India to Global’ has the potential to become huge and Amazon is confident that the Global Selling program will hit the $5 billion mark by 2023 fueling the growth of lakhs of Indian manufacturers, exporters and small enterprises.” said Amit Agarwal, Senior Vice President and Country Head, Amazon India.

He added, “The multiplier impact of this growth on the Indian economy will be significant with new infrastructure built-up, employment generation especially as the successful micro, small and medium-sized enterprises will in-turn reinvest in their local communities – creating jobs and supporting local economy- and thus boosting the entire ecosystem around them.”

Amazon released the second edition of its annual Export Digest, revealing a growth of 56% in the number of global sellers from India in 2018. Amazon’s international marketplaces also saw a rise of 55% in the selection of Indian products offered globally and 71% growth in sellers who are part of Fulfilled by Amazon program this year vis-a-vis last year. Amazon Exports Digest in its second edition, reveals interesting insights and reflects significant increase in demand for Indian products across global marketplaces, growth of Indian exporters selling globally, and most popular and emerging product categories offered by Indian exporters abroad.

This year’s report also includes performance numbers about growth of Indian sellers exporting to Australia, a new marketplace for Indian sellers which was added as part of Global Selling Program in 2018. Within a short span of time, more than 500 Indian exporters are now offering over 12M products to customers across Australia. The report also highlights the growth of the Global Selling B2B program which allows Indian exporters to serve business customers across the globe. The Global Selling B2B program in just one year has over 6000 Indian B2B sellers.

The Annual Exports Digest showcases top Indian states & cities with international exporters and most popular product categories abroad. Delhi, Rajasthan, Maharashtra, Gujarat, Uttar Pradesh and Haryana emerged as the leading states with most international exporters on Amazon in 2018. Home, Books, Apparel, Jewelry, Kitchen and Health & Personal Care witnessed a huge demand from international customers across ethnicities.

The company said that 2018 has been a breakthrough year for the Amazon Global Selling program in India which accelerated with partnerships with various trade bodies such as FICCI, CII, FISME and with export associations from Tiruppur, Karur, Agra, Surat, Guwahati and other towns and cities to empower micro, small & medium enterprises. Connecting Indian sellers to customers worldwide, Amazon has a dedicated team as part of the Global Selling program which currently enables thousands of exporters of all sizes and scale to sell across eleven Amazon marketplaces worldwide.

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