Express Computer
Home  »  Artificial Intelligence (AI)  »  AI, digital marketing key skills to boost growth

AI, digital marketing key skills to boost growth

0 32

Artificial Intelligence (AI) and Machine Learning (ML), digital marketing and design thinking are the top skills that organisations will need to focus on to drive future growth, according to a new study. Despite the increased awareness around upskilling, the survey by ed-tech company Great Learning found that 47 per cent of the companies surveyed have still not assigned budgets for upskilling their workforce.

“The technology skill gap among employees is one of the biggest challenges that organisations in India are beset with,” Hari Krishnan Nair, Co-founder, Great Learning, said in a statement. “Skilled employees will continue to be the biggest asset for any organization going ahead and while options like lateral hiring and outsourcing may help in the short term, from a cost and effectiveness point of view, upskilling is the best way to stay competitive in the long run,” Nair said.

As per the survey, that involved more than 300 companies ranging from small and mid-size enterprises (SMEs) to large organisations, 25 per cent of all companies believe AI and ML are the most crucial skills needed to ensure an organisation”s future growth.

Digital marketing emerged second with 19 per cent finding it most crucial. It was followed by design thinking, which 10 per cent of companies indicated as most important.

Apart from these, skills related to Internet of Things (IoT), robotic process automation (RPA), and natural language processing/generation (NLP/NLG) emerged as important skills in responses from the surveyed organisations.


If you have an interesting article / experience / case study to share, please get in touch with us at [email protected]

Advertisement

Get real time updates directly on you device, subscribe now.

Subscribe to our newsletter
Sign up here to get the latest news, updates delivered directly to your inbox.
You can unsubscribe at any time

Leave A Reply

Your email address will not be published.