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Ujjivan Financial Services implements digital CRM solution for better customer engagement

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Assisted Bank-in-a-Box Edition by CRMNEXT will enable to speed-up the execution of their go-to-market strategy 

Ujjivan Financial Services Ltd, which recently received an approval  from the Reserve Bank of India (RBI) to set up a ‘Small Finance’ bank (SFB), has become the first organization in its category to commence implementation of  a new-age digital banking solution by adopting CRMNEXT’s integrated ‘Assisted Bank-in-a-Box Edition’. Designed to empower SFBs to achieve faster growth with sustained innovation, this solution eases the process of customer on-boarding, introducing new products and meeting customer demands by automating and customizing processes to fit the modern-day financial requirements.

Commenting on the launch, Mr Ittira Davis, COO & Head of Transition, Ujjivan Financial Services Ltd. said, “As we get set to launch our banking operations, customer engagement and satisfaction is our top priority. And we wanted to take-off quickly. We chose CRMNEXT’s Assisted Bank-in-a-Box solution because of synergies in the product’s offerings and our vision. Ujjivan will be focusing highly on mobility solutions and will implement mobile technology using mobiles and handheld devices to reach the rural customers.”

CRMNEXT’s Assisted Bank-in-a-Box solution is a first of its kind, which is designed to provide out-of-box solutions for all customer management needs including inquiry to sales management, eKYC, biometric integration, ready adaptors for CIBIL, Aadhar, PAN verifications etc. You can also create customized relationship programs, integrated customer service processes including call center management, document management, campaign management, reporting and analytics. It also enables to create an omni-channel platform to deliver smooth Do-it-Yourself customer journeys during sales fulfilment and customer servicing.

According to Sushil Tyagi, Director, CRMNEXT, “We believe that SFBs need to leverage innovative technology so that they can launch rapidly and then scale-up operations without compromising on customer satisfaction. Our Assisted Bank-in-a-Box solution will enable Ujjivan to engage from day one with their existing 2.8 million customers from more than 450 branches across India.”

CRMNEXT is also used by large banking and financial services players in India including HDFC Bank, ICICI Bank, Axis Bank, IDFC Bank, Bajaj Auto Finance, Reliance Mutual Fund, Max Life, TATA AIA Life etc.

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