Rajnish Kumar, ITC Ltd | Digital Technology Senate – Retail, ECommerce & QSR Week
Key Highlights:
- The crisis has disrupted everything, but we have to see opportunities in the disruption
- The challenge is that data is like a universe, but we have to group the data and organise it like galaxies
- Consumer insights, marketing intuitions and reaching out to right audience is key
- Tools backed by AL, ML and NLP are crucial for data mining
- For a marketer, it is important to learn the level of interest among consumers; that’s where the data and digital tools play a key role