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Nitin Kumar, VP – Product Management, Myntra | Technology Senate

Technology Senate 2022 | 25th June 2022 | Hyatt Regency, Pune

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In this video:
Nitin Kumar, VP – Product Management, Myntra

Topic: Democratize Fashion & Lifestyle​ with the Use of Technology

Key Highlights:
1. Most people are looking for tangibility or physicality of experience
2. Establishing social commerce through live streaming
3. Virtual trial room are helping product selection and enables right purchase
4. Create experience close to a physical experience
5. Simplifying Product discovery is a challenge for e-Commerce brands
6. Understanding real-time user’s intent to purchase vs browsing
7. Social / video-based e-Commerce through live streaming is catching up fast

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